Saturday, July 22, 2017


Re-Civilize: Elaine ( Zpoc Exception Series Book 2 ), by Rebecca Besser, is up for sale now. This is another super addition to her other 58 books she either has on her own or in anthologies with other fine authors. This is quite an achievement. 

Check out the free sample on Amazon and decide if this great book is for you. The decision will be an easy one.

Blaze McRob                                                                                                        

Book description:

Elaine is an average teen girl. All she wants is to be noticed by the boy she likes and for her parents to relax enough to let her go on a date with him. She’s tired of her boring life where the most excitement she has is her parents fighting, which she hates.

When the zombie apocalypse wipes out the world as she knows it, she makes her way home, where she has always been overprotected and safe.

This time, home is not the fort of comfort she has always known. Instead it’s a den of danger where she’s bitten by her zombie mother.

Wounded and scared, she manages to hide. Her father comes to her rescue and attempts to get them to a safe zone he heard about on the radio. They run out of gas and end up having to find shelter. They end up in Chad’s house.

Chad tells them how he’s immune to the zombie virus, and that he believes Elaine is too, because she hasn’t turned into a zombie from her bite.

They make plans to travel together to the safe zone once Elaine is strong enough. When Chad goes to find them a new vehicle and supplies, he finds a small boy named Tad.

At the safe zone, Elaine has to deal with being separated from her father and Tad, while being forced to make a decision that will change who she has always been…and her relationship with Chad.

Friday, July 21, 2017


Don't miss Infection ( Zombie Girl Book 2 ), by Elle Klass! This will be sure to sate your inner Zombie cravings. Elle spins a mighty tale. Read the free sample on Amazon and you'll know you want to read the rest.

Blaze McRob

Book description:

When Maddie and Bryce touch, she knows her zombie dream wasn’t simply a dream but a premonition. It’s up to her and Bryce to save the world from the doomsday sickness that will kill everyone – in a manner of speaking.
They soon learn the zombies aren’t the only horrors that await them in the new fight-or-die world. They battle by each other’s side as the infection spreads globally.

Wednesday, July 19, 2017


Just in time for summer, Terri DelCampo and Blaze McRob have brought you a collection of horror  stories to make you squirm and itch in anticipation of the infestation to come. Assbiters From Hell has bugs you have never seen before. Where have they come from? C'mon, dearie, you know they're not from Heaven.

Blaze McRob

Book description:

Cricket's chirp brings comfort and luck.
Horny frats will even bugs fuck.

Night-night! Don’t let bedbugs…mate!
If they do, it will seal earth's fate.

Grasshoppers have serious dragon breath.
War within war humbles humans to death.

The war is on to dominate earth.
Insect key rings new protectors birth.

How far will a lonely woman go?
Clever idea provokes new foe.

Flies get murderous for a meal.
Acid shit makes human meat like veal

Terri DelCampo and Blaze McRob
Offer ass-biting insects that do the job.

They'll tenderize you and chomp away,
And fly off to find more humans to flay.

Be careful when you turn off, the light;
You never know when they'll come to bite

You right in the ass, so get that swatter
And can of Raid, or prepare to totter

On the brink of death, the edge of hell;
The bugs will nudge you and swore you fell. 

Monday, July 17, 2017


The Dead Song Legend Dodecology Book 4: April is Jay Wilburn's latest release. As with all his other books, this novel is not to be missed. Mosey over to Amazon and get your copy now! It is available in ebook and paperback. Jay's work adorns my bookshelves. Hint, hint. Discover a new favorite author.

Blaze McRob

Book description:

With the violent consequences of their actions following them across zombie infested America, the three music collectors find new survivors and greater danger out west. Tiny Jones, Satchelmouth Murderman, and Kidd Banjo seek escape from relentless enemies who only seem to grow in power. They will have to decide how far they will go to defeat those that wish them harm among the living and the undead.

Saturday, July 15, 2017


Occult Detective Quarterly #2 should certainly make those of you who like the detective and paranormal genres happy. There are great authors in this magazine. Don't miss out! Get yours now.

Blaze McRob

Book description:

Enter the dark world of the occult detective, where heroes and fools risk their lives facing strange, occult and supernatural phenomena. OCCULT DETECTIVE QUARTERLY's second issue offers you a wealth of new fiction from some of the best creators, with award-winning talent on both the writing and illustration sides. Horror, crime - and punishment. Meet a demon-marked girl, a native American cop, an occult adventurer between the wars, and a psychologist who already knows the Dark. Or explore Edwardian Paris, visit haunted Scotland, and have a worrying trip into the back-street markets of sixties Hong Kong. The classic occult detective Carnacki makes an appearance, as does a hoodoo PI in Harlem – nine original stories by Tim Waggoner, Steve Liskow, Tricia Owens, Edward M Erdelac, Brandon Barrows, Kelly A Harmon, Joshua M Reynolds, Mike Chinn, and Bruno Lombardi. Plus detailed reviews, and features on John Constantine and Occult Physicians.

Thursday, July 13, 2017


Here's the cover reveal for Club Blaze, written by Zack Kullis and Blaze McRob. This novel length anthology is a mean motor-scooter! Extreme horror for sure. I wanted an ominous feel to the cover; I hope that was accomplished. This gnarly piece of horror will be out soon. Zack and I will keep you posted!

Blaze McRob 

Monday, July 10, 2017


Time for another piece in my Minimum Wage for authors series. Pretty much, I have been discussing ebooks. For a while, ebooks were going crazy. Readers were filling up their Kindles with tons of cheap and free books. Bingo! The Kindles are either filled up or readers want to read what they have on their readers first. Makes sense to me. I'm not saying you can't make money selling ebooks, but it's not as easy as it was last year.

So, what do you do? Well, you could write books that are so good they knock everyones' socks off and the word of mouth travels faster than a raging forest fire fanned by 50 mph winds. That's what you should be doing anyway. This is step one.

Step two. Get your short story collections, novellas, and novels in paper form. Yes, you're saying, "Blaze is a flaming idiot. My ebooks are not getting me the money I want. Who will fork over $10.00 to $15.00 or more for a paper back?"

Wipe that stupid thinking inside the box theory from your mind. You are smart enough to write a great book. Now market it! Hire a Publicist. You will be amazed at the difference that makes. Your name is everywhere. Get on Twitter and retweet for other people. It will come back to you. Get an author page on Facebook. Don't be spammy. Tell folks about other authors' books. Make certain your website is more about others than it is you. Once more, you will be making friends everywhere. What a pleasant way to find great new authors and friends too.

Now we come to some Blaze McRob tactics. Take your books to the local bars in your town. Arrange with the owners or managers to allow you to have book signings. Guess what happens? They give you a look that says, "How do I get this Bozo out of here?" Until . . . until you say, "I'll make it worth your while. Let me put up a sign at my table that says, 'Buy a book, and I'll buy you a beer' " Wham. You have their attention now. Make sure you allow at least $1.00 tip for the waitress or bartender. They will send folks to your table.

I've mentioned this in another article a ways back. Authors are still reluctant to try this out. Hey, I can't force you. I am merely suggesting. Simple math once more. You have a book that sells on Amazon for $15.00. If you self-publish, that book can be bought by you on Createspace for about $4.50. Okay: You order in bulk to cut down on the shipping costs and you might pay .80 a book. You're up to $5.30 now. Add in $4.00 for a beer, and  a $1.00 tip, and your expense is $10.30 now. You make $4.70 per book. The naysayers in the back of the room are screaming that that's ridiculous. If someone buys that same book on Amazon, by the time Amazon takes out their piece of the pie, you're making anywhere from $2.00 to $3.00 on average. Doesn't sound so stupid now, does it. And there is no limit to the number of bars you can do this in.

For those who don't drink or care to go to bars, this can be done in coffee shops as well.

How about libraries? Get your book in there, and have signings there as well. Now, you're the local famous author. Swag can be easily arranged there: fancy bookmarks, coupons for coffee shops - even better if the library has their own coffee shop - and more. Have buy two and get one free if you have multiple titles. Or buy one and get one of lesser cost for free. It all works.

Set yourself up at craft shows, flea markets, festivals, and other things of like nature.

Antique shops are good. How do I know? I sold used books, comics, and new books there in my store within a store when I lived in Wyoming. I was the only horror author in the city, and perhaps the entire state of Wyoming for all I know. Which books sold the best? My books. Why? Because I was local. People like to know a real author.

Another thing you can do at a signing is to get ebook codes for the paper backs you're selling, and if a reader buys a paper version, give them the code to get a free ebook as well. What if they don't want an ebook of that title? Have other codes, or get their email address and send it to them. This is particularly handy with Smashwords. By the way, you do have a plan set in place on Amazon where if someone buys a paper back they get the ebook for free or nearly free, right? If you don't, shame on you!

Now, I have a completely different approach to selling paper backs at book signings. I was going to divulge this later, after a particular novel of mine was published. Also, I have a collaboration book I was going to do this with as well. This is so simple as to make me wonder why other people are not doing this. In my novel, a friend of mine is the hero. I use his full name. Okay, so I am always the hero in my stories, but it is through my buddy that my escapades are brought to life. Come book signing time, he and I both will sit down at the table and sign the books. I worked with Ed for a number of years, and we will have the first signings at our work place. Since Ed works in my home city of Cheyenne, we can do it all over the place. Ed is very excited about this, and I am too. You don't think this will work? I'll give you facts and figures when we do it. I no longer live in Cheyenne, but I still hope to be able to do this at some point. Obviously, the collections that my wife, Terri DelCampo, and I do together will be done like this. Zack Kullis and I will be having a collection out soon. I would love to do this with him.

Yes, some of these things I have mentioned you have heard of before. Some you haven't and maybe you won't consider doing these things. You can have a table set up close to the restrooms in a book store like a friend of mine did, smell the crap and sell no books, or you walk in as if you own the place and tell them you can sell some books and you would like table space in the front of the store.

Ed and I know what we're going to do. We're going to party hearty as we sell some books. Look us up when you're in Cheyenne. I'll buy you a beer.

Blaze McRob

Saturday, July 8, 2017


I first discovered Nathan Lowell through podcasting when he was with He had many fans, and I found it hard to believe that he was doing this stuff for free. He has come to his senses and is making money at this now. I love all of his books. To Fire Called is his latest. I suggest you discover his writing. Science fiction doesn't have to be boring. Nathan doesn't want it to be. 

Blaze McRob

Book description:

A dead ship returns to the Deep Dark with a live crew.Captain Ishmael Wang finally gets the Chernyakova out of the yard and embarks on a voyage into the Toe-Holds where the Confederated Planets Joint Committee on Trade has no authority. Where the law is whatever you say it is as long as you can enforce it.

Where he learns that some will do anything to hide their secrets and everybody has a secret.

Thursday, July 6, 2017


Today I'm going to bring novellas and novels into the equation, as well as a few other items. All my price suggestions below are for ebooks.

In part two of my series, I mentioned how I was going to report back on what I found about other authors and how they price. One author with an enormous number of publications says he won't charge less than $2.99 for anything, regardless of the length. No freebies as enticements either. You want the book, you ante up. He is self-pub all the way and wants his time and effort to pay off.

Another author, a friend of mine, is starting to up the price of her books as well. Some of her rather short tales are $2.99. I feel her tales are well worth every penny. Now, many of you would not want to pay that amount for a short story, but if you like the author, you will. Like the male author above, she now self-publishes all her new tales.

There are many more out there now doing the same thing. While my pricing schedule might not be the same as theirs now, it doesn't mean that will always be the case.

So, I am jumping into novellas now. We have a wide range of word counts here. Anywhere from 15,000 to 40,000, with average consensus being 17,500 words and up. My suggestion would be to charge $2.99 at the lower end and $4.99 at the higher end. What happens if sales fail to come? You can always have a price reduction for a short time to increase sales. Then go back to the original price. If you are priced too low to begin with, you can't do this. A novella at .99 is ridiculous. Start higher and adjust if you have to.

Novels are easier. Any novel of around 300 pages should be priced at $6.99 or more. That's rock bottom. If you don't think you're good enough to charge that much, get out of the business. No one can write your story better than you. Nobody. My latest novels at that size are priced at $9.99. I have priced some novels at $5.99, but I won't price them that low anymore. Any novel above novella length of mine will be at least $6.99. Makes sense to me. I put a lot of work into these and they are well worth the money. Not bragging, mind you, just mentioning that I am a professional and don't skimp on quality. Remember what I said above about an author's attitude.

This is what I am going to do for my short stories and short story collections coming out this year. Short stories below 10,000 words will be .99. Above 10,000 and they will be $2.99. My collections will run the same. Until the collections become larger. 30,000 to 50,000 words will be at least $3.99 to $4.99. Above that, $5.99 or more if they are really long. My latest ones have been $8.99 and $9.99.

Now I get into a rather interesting thing happening around the publishing world at the moment: boxed sets at .99. Usually 8 to 14 authors add a book to the set and they share the profits. Sell a thousand books and for 8 authors each one gets $44.00. 14 authors and it's about $30.00. Woop-de-doo. Kind of sucks. And, all the authors involved better share the marketing load or folks will get pissed off at each other. Not cool.

One good thing about this is that this is great for an author's rankings. Go to and see what I mean. Plenty of boxed sets in the top 100 most popular horror authors. And yes, it appears that an author's sales for her/his other books will increase, so maybe it's worth it. 

That being said, I'm not going to do it.  This is my personal feeling and I don't begrudge anyone else from doing it. There are plenty of horror authors in the top 100 who don't do them. This year, I plan on getting on that list. I have plenty of novels, novellas, shorts, collections and such to get out. Last year I got as low as 101 without any single stand-alones. My novels will boost me up.

Again, my friends, I am not bragging. I spin a pretty good tale and make certain I employ an editor.  Adjust your attitude cap and say, "If Blaze can do it, I can."

See you in the top 100!

Blaze McRob