Wednesday, January 29, 2014

MARKETING WITHOUT MARKETING



There are two hands in this picture. What do you see? I see the larger hand reaching out to help the smaller hand. Of course, these hands are an extension of people in totality.

And what's my point? The simplest way to market you, the human you, the person and not an author is by not marketing yourself. Yes, I know, you're thinking, this is the same guy who came up with the idea, "Buy a book, and I'll buy you a beer." This idea I'm expounding now is not completely my own. I have heard it bandied about before. But it's true. By reaching out with advice, a pat on the back, or merely friendship, you are just being the real you. This costs you nothing. What happens? You gain a passel of friends who tell their friends you exist and the other way around.

I know it's difficult to resist the temptation to talk about you and your books. Don't stop doing that, but do it in the right manner and in the correct places. The same blog that has the posts where you give a Five Star review to a great author and her book is also the place that mentions your books on the side bars. Don't hammer away at people. They read your review about one of their friends and they are happy. If they wish, they can check out your blog posts and see that you do this a lot. Chances are they will delve into your books. But does it matter? Not one bit. You have gained a friend and that is worth much more than a sale.

In just a couple days, it is time for me to go hog-wild with my praise of Women In Horror. I do not limit myself to merely the month of February. Last year, I went at it for three months. This year? My friend Nina D'Arcangela told me I need to do six months. She's right. I love doing this for my favorite writers of horror: women. You ladies rock, and I will spread the word far and wide. So, you ask, does this help any of these fantastic women? Last year I averaged over 2,000 hits a day for all three months. Yes, it helped. It got these great authors noticed by a wider audience, and I made sure to spread their names around on Facebook and twitter. And you know the amazing thing? All my Women In Horror spread the word about all my other Women In Horror. This makes me very happy.

So, my friends, be nice to your fellow humans. It will come back to you. The greatest reward will be the happiness in your soul. That's a big thing!


Blaze McRob

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